skills & insights

Innovation with purpose

Innovation is difficult. Lots has been written on the subject of innovation to try and make life easier but I want to focus on what you won't read in the books.

Go beyond theory and learn the practice of innovation as Jeff shares his hard-learnt lessons and helps fast-track you to success.
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  • Unlimited online access
  • Self-paced learning
  • All levels
  • Certification
  • Practical examples 
  • Offline app coming soon 
  • Learn by doing

Essential course for innovators...

This course provides you with lessons learnt from more than a decade's worth of experience and the mistakes I have made, so you can avoid making the same ones. 

I give you the questions I didn't even know to ask when I started working in innovation and build them all into a practical format for you to answer and create an innovation playbook for your own organisation.

Ideal for...

Anyone wanting to create meaningful change in an organisation - be that at a project, team or organisation-wide level.

Great for those already in the world of innovation who want to gain new perspectives, and for those just beginning their innovation journey.
Get a practical innovation playbook for meaningful change

Frequently asked questions

Who is this course for? 

If you have a role or desire to create meaningful change for your organisation, this is for you.

If you have a hands-on role in creating that change or in senior management wanting to own the change, this is for you.

If you don't want to make the mistakes in innovation I did, this is for you.

What will I learn?

During this course you will:

  • Review why you innovate within your organisation
  • Understand the importance of strategy to making innovation a success
  • Appreciate the people in your organisation who can get things done (and those who can't)
  • Explore how your organisation can make meaningful change happen quickly and cost effectively

What equipment is required?

All you need is a laptop or tablet or smartphone and a decent internet connection (at least 3G). The course is cloud-based, so you can switch locations or devices and simply pick up where you left off.

If I lose my certificate, where can I get it again?

Login to your Utopy account and download your digital marketing certificate whenever you like.

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Meet the instructor

Jeff Gould

I like to make things happen. I'm even more passionate about creating the environment to make things happen. It's why I set up Fundamental to support strategic innovation, provide hands-on support in creating new services and products using systems and design thinking and mentorship for organisations that do good.

Formally Head of Innovation at the RNLI, I have also worked at an innovation agency, undertaken service design for a mental illness charity and raised money as a Sponsorship Director for festivals in Mumbai and Petra..
Jeff Gould - innovation expert

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