This course will teach you how to write copy that will change hearts and minds forever. By the end of it, you'll be a valuable asset to any purpose driven organisation.
We need a diverse range of writers to help communicate, raise awareness and drive action for social change. This course will give you the practical skills you need to write compelling copy for charities and other purpose-driven organisations. It's packed with tips, resources, activities and challenges to put your knowledge to the test as you progress.
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Is this course right for me?
If you have a creative mindset, an aptitude for writing and a will to change the world, this course is for you. Perhaps you're a recent graduate with a passion for writing, dreaming of breaking into the social impact sector. Maybe you're already part of a communications team and want to up your game, or broaden your skill set so that you can move into a more creative role. Or you might be a team leader, eager to strengthen your organisation's verbal brand by boosting your in-house team's capabilities.
What will I learn?
During this course you will:
Realise your worth in the purpose-driven sector
Appreciate the difference between writing competently and writing with impact
Have tried and tested ways to add interest and colour to your copy
Know how to maintain a consistent tone of voice when writing for a brand
Understand the importance of adapting your writing for different mediumsBe able to mentor others to exercise their writing abilities too
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I'm a brand strategist and creative copywriter with experience work with a wide variety of public and private B2B and B2C brands in the purpose-driven sector. I'm passionate about bringing the essence of a brand to the fore through carefully crated brand communications. I also enjoy engaging with internal teams through brand workshops, hands-on brand language sessions and one-to-one mentoring.
Utopy 209 City Road London EC1V 1JN United Kingdom